Wednesday, March 30, 2011

Wordless Mermaids

I'm lovin' the revamped graphics on Starbucks products as of late. In a move that I applaud loudly, they've removed the words "Starbucks Coffee" that encircled the highly stylized mermaid (okay, actually, she's a siren, but let's not quibble) and enlarged the logo.

From an artistic standpoint, the silent siren makes a much bolder statement than the relatively crass and noisy old one. And from an international perspective, this is a very good move as it helps to unify their look among many different cultures. Removing any English-language writing from the logo makes it more universal to all nations, and Starbucks is in a lot of nations - from Poland to Argentina to Dubai.

(But will they have a Starbucks at the new Burj Khalifa? Actually, if they did, it probably still wouldn't have the new logo. In many Muslim countries the merm is gone entirely, and the logo depicts her crown floating on the sea.)

- - JSH

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